Our Story

Thanks for stopping by & supporting small! 

Our Journey 

Founded in 2020, Smitten Bub Co. was born in COVID like most of our customers. We specialise in Australian Made Swaddle Wrap Sets with matching Bibs and Burp Cloths which are made with love, from our family to yours. The last three years has seen us grow and expand our ranges. We have gone from a little start up side hustle into a resident exhibitor at the Pregnancy and Baby Expos across the country.

Our vision is to deliver a selection of premium baby products that are unique, focusing on quality, that are social media worthy & affordable. The perfect designs to help cherish & enhances those precious memorable moments.

The Team 

Our team, the true definition of a family run business. The Smitten Team is made up of a Mother and Daughter dynamic duo that have been working together in business for over 10 years. With a family of 3 daughters spanning across a 19 year difference, we are equipped with all of latest trends. We have a passion for unique and quality products that will make your lives simpler without costing you an arm and a leg!