I couldn’t be happier with my experience ordering the Labrador swaddle – not only is the product absolutely beautiful and such high quality, but the customer service was truly exceptional. Simone,went above and beyond to help bring my baby announcement vision to life. It’s rare to come across such personal and thoughtful service these days. Highly recommend – not just for the adorable swaddles, but for the heart behind the brand!

Super soft! My bub only uses Smitten Bub Co. wraps. They’re perfect for all occasions, naps in the car, naps in the pram, laying on the couch with mum and dad. So prefect I’ve continued to gift them and always get compliments.

The best products!! I simply love this store, it's my go to for any friends having a baby! The swaddles are just gorgeous, super soft and wonderful prints, and they wash up amazing! Postage is always quick too which is fabulous and always appreciated!

I absolutely loved the quality and how soft it is, and I will be buying again from them and recommending them to everyone I know!!

The quality of products is beyond amazing. The softness of the swaddles is something you could only dream of! The burp cloths are the perfect size and great for when bubs was too small for bibs.

I bought a bundle of 3 as well as a burp cloth. The wrap is light, so soft and doesn’t overheat the baby. It’s a really good size too, quite large. The burp cloth is lovely and very functional. It is also a good size.It all comes packaged beautifully and arrives quickly. These products are good quality and I would highly recommend them for your babies!

The under the sea cot fitted sheet is a wonderful design and great quality. The shipping of my order was very quick and well packed.

Ordered from Australia to send to the UK. Order got there in great time, and they love it.