REASONS TO SHOP
THE BLACK FRIDAY SALE
Biggest sale ever. So many deals, so little time. 20-60% off sitewide, and our biggest bundle savings yet.

Spend $130
and the Teddy Bear wet bags are yours.
A set of 3, worth $39. While stocks last.
Spend $150
and shipping's on us too.
Pair any two bundles and you're there.
BUNDLE + SAVE
Bundles are where the big savings live
Up to 42% off when you bundle, and the bigger ones unlock the free wet bags on their own.
BEST VALUEBest Friend Bundle
Everything in the Baby Bundle, plus a pair of socks, a gingham burp cloth, free shipping and a set of the Teddy Bear wet bags.
Extra $10 off on Fri 13 and Sat 14 Nov
PICK YOUR PRINT
Baby Bundle
Unlocks the free wet bags. Add $10 more and it ships free.
8 Burp Cloths
Unlocks the free wet bags.

5 Burp Cloths
Go to 8 for $47 more and the wet bags are yours.
3 Bamboo Organic Cotton Muslins
Add 2 bassinet sheets and the wet bags are yours.

2 Jersey Swaddle Sets
Add 2 bassinet sheets and it ships free, wet bags too.

2 Bassinet Sheets
Pair with 3 muslins to unlock the wet bags.
SHOP THE SALE
Pick your reason
"Absolutely beautiful & lovely quality. Will be gifting to my daughter for her baby shower."
"The quality looks to be top notch…"
Absolutely Thrilled with the products !!!! So soft and buttery and such a great idea to feature a favourite dog ! Also, very impressed at how fast it arrived ! Highly recommend!
IT'S ON
The doors are open
20-60% off SITEWIDE, a free set of Teddy Bear wet bags when you spend $130 and free shipping over $150. Stock is limited on some items, so the early birds get the good stuff.
ROMPERS · 25% OFF
Zip up, little one.
Two-way zip for 2am changes, newborn to 18 months. Every print is 25% off, and most of them have four legs.
SHOP THE SALE
Pick your reason
23% off$42.99now$33.10
Muslin swaddles
20% off$61.99now$49.59
Jersey swaddle sets
20% off$22.99now$18.39
Burp cloths
25% off$46.99now$35.24
Rompers
25% off$56.99now$42.74
Cot sheets
25% off$44.99now$33.74
Bassinet sheets
25% off$27.99now$20.99
Comforters
Up to 30% off$9.00now from$6.30
Dog Lovers
Up to 25% offJellycats
Up to 42% off$89.98now from$58
Bundles
Up to 60% off$9.00now from$6.30
Accessories
Up to 60% off$42.99now$17.20
Last Chance!
from 419 reviews
“Absolutely beautiful & lovely quality. Will be gifting to my daughter for her baby shower.”
“The quality looks to be top notch…”
“Absolutely thrilled with the products! So soft and buttery and such a great idea to feature a favourite dog. Also, very impressed at how fast it arrived. Highly recommend!”
ROMPERS · 25% OFF
Find their romper
Pick the print, pick the size, done. Two-way zip, newborn to 18 months.
MAKE IT MATCH


























