Baby Essentials, Exclusive Designs, Dog Imagery

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SAVE $50 on a Baby Shower Gifting Bundle - Smitten Bub Co.

Burp Cloth Bundle of 5 - SAVE 15% - Smitten Bub Co.

Create Your Muslin Bundle - Smitten Bub Co.

Dribble Bib Bundle of 5 - SAVE 15% - Smitten Bub Co.

Let customers speak for us

from 353 reviews

Highly recommend

Fast shipping and delivery, very easy to purchase from and plan to purchase further items

Rebecca M.

08/18/2026

In love

Love the bassinet sheet, fits well and material feels amazing.

Rebecca M.

08/18/2026

Love the material

Kerrie

08/15/2026

All the burp cloths arrived really quickly

All the burp cloths arrived really quickly. Lovely quality and my daughter is going to love them all. Thanks so much x

Olivia G.

08/12/2026

My daughter is going to love this! First bub on the way and their golden retriever is their first

My daughter is going to love this! First bub on the way and their golden retriever is their first puppy. So excited for her to see this.

Olivia G.

08/12/2026

The material is lovely and soft

The material is lovely and soft.

Kerrie

08/09/2026

Brought for a family member who own rotties

Brought for a family member who own rotties, but wish you guys did a boxer dog collection would be 🙌

Sienna

08/06/2026

Great

Great, shipping was quick and on time and reasonable price and good quality items

Sienna

08/06/2026

We love the stevie the snake

We love the stevie the snake, baby boy due Jan and my husband is a reptile lover and this is a cute little addition for the bub! Bonus shipping was super quick

Sienna

08/06/2026

Beautiful products

Sandra

07/30/2026

I bought 5 of these burp cloths

I bought 5 of these burp cloths. A little smaller than I thought they would be but they are very cute and I think they will be an item that will be used regularly. Very happy with them. Nice and soft and very colourful just like the photos.

Cushla H.

07/26/2026

Lovely and great

Lovely and great quality

Connie C.

07/17/2026

Beautiful and great quality

Beautiful and great quality.

Connie C.

07/17/2026

Soft and Enchanting

Brought this beautiful little beanie for my grand daughter to be, due in October. The material is soft, with an enchanting print on it, my daughter loves it.

Rebecca S.

07/07/2026

Cute Baby shoes

Great little shoes for bubs. Nice and soft and the neutral color goes with everything

Michelle F.

07/05/2026

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SAVE $50 on a Baby Shower Gifting Bundle

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LABRADOR | Baby Bundle

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Why so many dog prints?

First I was a Dog Mum!

For many mums, their dog was their first baby. Our Dog Lovers Collection celebrates that bond with playful designs. We've bought together all of our bestsellers in adorable dog themed prints. The perfect way to incorporate a love for your four legged friend into your baby's nursery and everyday essentials.

View our dog lovers collection

WHAT OUR CUSTOMERS ARE SAYING

I couldn’t be happier with my experience ordering the Labrador swaddle – not only is the product absolutely beautiful and such high quality, but the customer service was truly exceptional. Simone,went above and beyond to help bring my baby announcement vision to life. It’s rare to come across such personal and thoughtful service these days. Highly recommend – not just for the adorable swaddles, but for the heart behind the brand!

— Lainie M.

Super soft! My bub only uses Smitten Bub Co. wraps. They’re perfect for all occasions, naps in the car, naps in the pram, laying on the couch with mum and dad. So prefect I’ve continued to gift them and always get compliments.

— Samantha M.

The best products!! I simply love this store, it's my go to for any friends having a baby! The swaddles are just gorgeous, super soft and wonderful prints, and they wash up amazing! Postage is always quick too which is fabulous and always appreciated!

— Laura M.

I absolutely loved the quality and how soft it is, and I will be buying again from them and recommending them to everyone I know!!

— Tiana S.

The quality of products is beyond amazing. The softness of the swaddles is something you could only dream of! The burp cloths are the perfect size and great for when bubs was too small for bibs.

— Samantha M.

I bought a bundle of 3 as well as a burp cloth. The wrap is light, so soft and doesn’t overheat the baby. It’s a really good size too, quite large. The burp cloth is lovely and very functional. It is also a good size.It all comes packaged beautifully and arrives quickly. These products are good quality and I would highly recommend them for your babies!

— Gretta W.

The under the sea cot fitted sheet is a wonderful design and great quality. The shipping of my order was very quick and well packed.

— Liz

Quality of the product is great, and the print is exactly as pictured - is a watercolour picture so can look a little blurry but that is supposed to be the style so very happy.Service was excellent, it was packed and shipped so quickly and arrived quickly also.

— Georgia

Purchased the golden retriever cot sheet for my grandson. Although the shipping was quite a few weeks I had constant communication from the business letting me know what the shipping status was, which I appreciated. When it arrived it was exactly as described. Very soft material, good quality and looks absolutely gorgeous! I would highly recommend.

— Simone A.

GOLDEN RETRIEVER | Baby Bundle - Smitten Bub Co.

OMG sheets that fit my co-sleeper!

FINALLY bed sheets that fit oval & rectangle mattresses.

If you’ve ever wrestled with cot sheets that just won’t stay on, this one’s for you. Our buttery soft fitted sheets are made for oval and rectangle cot & bassinet mattresses. No loose corners, no re-making at 2am.

Shop sheets that actually fit!

UNDER THE SEA, OCTOPUS & TURTLES | Baby Bundle - Smitten Bub Co.

The Baby Shower Gift They’ll Actually Use!

Baby gift bundles designed for everyday use.

(Not Just the Photos)

Choosing the perfect baby shower gift shouldn’t be overwhelming. Our Themed Baby Gift Bundles bring together six of our most loved essentials (plus a free gift) in one beautifully coordinated set - designed to be used, loved and reached for daily.

shop limited edition gift bundles

Asking for a first time mum...

What is the best Muslin Swaddle for a newborn?

Your baby spent nine months wrapped up warm and secure. Recreate that womb like comfort with our soft bamboo & organic cotton muslin swaddles. GOTs organic cotton and OEKO-TEX certified materials. Breathable, extra large baby swaddle wraps designed for sensitive newborn skin.

Silky soft muslin swaddles