Super soft! My bub only uses Smitten Bub Co. wraps. They’re perfect for all occasions, naps in the car, naps in the pram, laying on the couch with mum and dad. So prefect I’ve continued to gift them and always get compliments.

The best products!! I simply love this store, it's my go to for any friends having a baby! The swaddles are just gorgeous, super soft and wonderful prints, and they wash up amazing! Postage is always quick too which is fabulous and always appreciated!

I absolutely loved the quality and how soft it is, and I will be buying again from them and recommending them to everyone I know!!

The quality of products is beyond amazing. The softness of the swaddles is something you could only dream of! The burp cloths are the perfect size and great for when bubs was too small for bibs.

I bought a bundle of 3 as well as a burp cloth. The wrap is light, so soft and doesn’t overheat the baby. It’s a really good size too, quite large. The burp cloth is lovely and very functional. It is also a good size.It all comes packaged beautifully and arrives quickly. These products are good quality and I would highly recommend them for your babies!

The under the sea cot fitted sheet is a wonderful design and great quality. The shipping of my order was very quick and well packed.

Quality of the product is great, and the print is exactly as pictured - is a watercolour picture so can look a little blurry but that is supposed to be the style so very happy.Service was excellent, it was packed and shipped so quickly and arrived quickly also.

Purchased the golden retriever cot sheet for my grandson. Although the shipping was quite a few weeks I had constant communication from the business letting me know what the shipping status was, which I appreciated. When it arrived it was exactly as described. Very soft material, good quality and looks absolutely gorgeous! I would highly recommend.