{"title":"Sales Top Picks","description":"","products":[{"product_id":"baby-safari-burp-cloth","title":"BABY SAFARI ANIMAL | Burp Cloth","description":"\u003cp style=\"text-align: center;\"\u003eOur absorbent, soft and stylish Burp Cloths are a must-have baby essential. Made from premium thick terry towelling, they’re gentle on delicate skin while offering maximum absorbency for catching spills, spits and dribbles.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eBy far the cutest baby safari animal design we have come across. The most adorable combination of little baby Giraffes, Hippos \u0026amp; Cheetahs. \u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Smitten Bub Co.","offers":[{"title":"Default Title","offer_id":40009027584047,"sku":"BSABC001","price":18.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0264\/9132\/2415\/files\/Burp-Cloths-newborn-designer-absorbent-australian-made-spewy-machine-baby-colic-burping-soft-quality-toweling-cotton-gender-neutral-boy-girl-elephant-giraffe-safari-animal.jpg?v=1751960900"},{"product_id":"posie-burp-cloth","title":"Posie Burp Cloth","description":"\u003cp style=\"text-align: center;\"\u003eOur absorbent, soft and stylish Burp Cloths are a must-have baby essential. Made from premium thick terry towelling, they’re gentle on delicate skin while offering maximum absorbency for catching spills, spits and dribbles.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eOur Posies print is a stunning floral set of pinks, purples and blue flowers. \u003c\/p\u003e","brand":"Smitten Bub Co.","offers":[{"title":"Default Title","offer_id":40151772758063,"sku":"POSBC001","price":18.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0264\/9132\/2415\/files\/Burp-Cloths-newborn-designer-absorbent-australian-made-smitten-spewy-machine-baby-colic-burping-soft-quality-toweling-cotton-girl-pink-purple-blue-floral-watercolour-posie.jpg?v=1751960850"},{"product_id":"golden-retrievers","title":"GOLDEN RETRIEVER | Bamboo Cotton Muslin Swaddle","description":"\u003cp style=\"text-align: left;\"\u003eOur Golden Retriever dog print is made for dog-loving mums who want playful charm without loud colours. Unique watercolour illistrations make for a soft gender neutral muslin swaddle. \u003c\/p\u003e\n\u003cp\u003eOur premium bamboo and organic cotton muslin swaddles are soft, breathable and versatile. Designed to be durable and easy to care for, becoming even softer with every wash - a nappy bag favourite. Generously sized at 120cm x 120cm means they can be used from newborn through toddler years.\u003c\/p\u003e\n\u003cp\u003eSwaddling allows\u003cstrong\u003e \u003c\/strong\u003esnug pressure, mimicing the womb.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eReducing crying and making baby feel safe, secure and calm.\u003c\/li\u003e\n\u003cli\u003eAssists with self-soothing for a longer sleep. Helping baby to settle and relax.\u003c\/li\u003e\n\u003cli\u003ePrevents the startle reflex that causes waking and scratching.\u003c\/li\u003e\n\u003cli\u003eSafe Sleep - keep baby warm without loose bedding. Encourages back sleeping.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cem\u003e\u003cstrong\u003eOne product many uses - \u003c\/strong\u003e\u003c\/em\u003e\u003c\/span\u003e\u003cem\u003eSwaddling, Pram Cover, Nursing, Lightweight Blanket, Comforter, Burping Throw, Pram Blanket, Play Mat \u0026amp; mor\u003c\/em\u003ee.\u003c\/p\u003e","brand":"Smitten Bub Co.","offers":[{"title":"Default Title","offer_id":41218421948463,"sku":"GOLDIESBCS","price":33.6,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0264\/9132\/2415\/files\/Golden-retriever-dog-Muslin-swaddles-newborn-stylish-breathable-cotton-bamboo-organic-Hypoallergenic-Antibacterial-soft-quality-gender-neutral-46.jpg?v=1776458526"},{"product_id":"moibles","title":"Daisy Felt Cot Mobiles | Girl","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003eThis baby mobile wilh dusly pink pompoms and tradilional daisys is a whimsical addition to any nursery\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e","brand":"Smitten Bub Co.","offers":[{"title":"Default Title","offer_id":41878374088751,"sku":"CMDAISY","price":61.61,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0264\/9132\/2415\/files\/Daisy-floral-cot-mobile-felt-handmade-hanging-nursery-pink-white-yellow-balls-girl-24.jpg?v=1751960660"},{"product_id":"jellycat-bashful-puppy-black-cream-dog-comforter-soother","title":"Jellycat Bashful Silver Bunny Baby Comforter","description":"\u003cp\u003e\u003cspan\u003eIrresistibly soft in a silver grey coloured fur made from recycled fibres, Bashful Silver Bunny Comforter features our beloved Bashful Bunny signature long lop ears, a pink suedette nose and embroidered eyes. Designed with an un-stuffed body yet delicately squashy paws and bobble feet, making it easy for little hands to grab hold of and comfort themselves.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdl class=\"tw-px-4\" id=\"safety-and-care\"\u003e\u003c\/dl\u003e\n\u003cdl class=\"tw-px-4\" id=\"safety-and-care\"\u003e\u003c\/dl\u003e\n\u003cdl class=\"tw-px-4\" id=\"safety-and-care\"\u003e\u003c\/dl\u003e\n\u003cdl class=\"tw-px-4\" id=\"safety-and-care\"\u003e\u003c\/dl\u003e\n\u003cdl class=\"tw-px-4\" id=\"safety-and-care\"\u003e\u003c\/dl\u003e\n\u003cdl class=\"tw-px-4\" id=\"safety-and-care\"\u003e\u003c\/dl\u003e\n\u003cdl class=\"tw-px-4\" id=\"safety-and-care\"\u003e\u003c\/dl\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial \u0026amp; Size \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDimensions:\u003cspan\u003e \u003c\/span\u003e27cm x 20cm x 7cm \u003c\/li\u003e\n\u003cli\u003eSitting Height:\u003cspan\u003e \u003c\/span\u003e22cm\u003c\/li\u003e\n\u003cli\u003eMain Materials:\u003cspan\u003e \u003c\/span\u003eNew \u0026amp; Recycled Polyester\u003c\/li\u003e\n\u003cli\u003eInner Filling:\u003cspan\u003e \u003c\/span\u003eRecycled Fibres\u003c\/li\u003e\n\u003cli\u003eEmbroidered Eye\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSafety Recommendations\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"detail-item detail-safety_recommendations tw-list-item tw-list-disc tw-list-inside\"\u003eSuitable from birth\u003c\/li\u003e\n\u003cli class=\"detail-item detail-safety_testing tw-list-item tw-list-disc tw-list-inside\"\u003eTested to and complies with EN71, ASTM, and ISO 8124\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Jellycat","offers":[{"title":"Default Title","offer_id":42248039661615,"sku":"CMF4BS","price":43.19,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0264\/9132\/2415\/files\/CMF4BS__48790.1712532001.jpg?v=1751960779"},{"product_id":"eucalyptus-fitted-cot-sheets","title":"EUCALYPTUS | Fitted Cot Sheet","description":"\u003cp data-mce-fragment=\"1\"\u003eOur Eucalyptus Nursery Bedding is a beautiful leafy design that is currently on trend inspired by our love for Australian forest and the smell of summer. The soft beige white with scattering of forest green eucalyptus leaves is the perfect pick to match any nursery theming. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Fitted Sheet per pack\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFit rectangle \u0026amp; oval mattresses\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eElasticated edges, larger size\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eGOTs certified organic cotton\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSize\u003cspan\u003e: 77cm x 135cm x 20cm\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Smitten Bub Co.","offers":[{"title":"Default Title","offer_id":43087596290095,"sku":"EUCALCOT","price":45.6,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0264\/9132\/2415\/files\/sheet-cot-bassinet-newborn-designer-elastic-jersey-machine-baby-organic-soft-quality-cotton-hypoallergenic-rectangle-oval-gender-neutral-green-floral-leaves-eucalyptus.png?v=1751960660"},{"product_id":"ducks-bamboo-cotton-muslin-wrap","title":"BUMBLE BEES | Bamboo Cotton Muslin Swaddle","description":"\u003cp style=\"text-align: left;\"\u003eThe Bumble Bees print is perfect for minimalist styling and gender neutral baby essentials. Delightfuly bright bumble bees on a soft deep beige background.\u003c\/p\u003e\n\u003cp\u003eOur premium bamboo and organic cotton muslin swaddles are soft, breathable and versatile. Designed to be durable and easy to care for, becoming even softer with every wash - a nappy bag favourite. Generously sized at 120cm x 120cm means they can be used from newborn through toddler years.\u003c\/p\u003e\n\u003cp\u003eSwaddling allows\u003cstrong\u003e \u003c\/strong\u003esnug pressure, mimicing the womb.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eReducing crying and making baby feel safe, secure and calm.\u003c\/li\u003e\n\u003cli\u003eAssists with self-soothing for a longer sleep. Helping baby to settle and relax.\u003c\/li\u003e\n\u003cli\u003ePrevents the startle reflex that causes waking and scratching.\u003c\/li\u003e\n\u003cli\u003eSafe Sleep - keep baby warm without loose bedding. Encourages back sleeping.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cem\u003e\u003cstrong\u003eOne product many uses - \u003c\/strong\u003e\u003c\/em\u003e\u003c\/span\u003e\u003cem\u003eSwaddling, Pram Cover, Nursing, Lightweight Blanket, Comforter, Burping Throw, Pram Blanket, Play Mat \u0026amp; mor\u003c\/em\u003ee.\u003c\/p\u003e","brand":"Smitten Bub Co.","offers":[{"title":"Default Title","offer_id":43535415967791,"sku":"BUMBLEBEEBCS","price":25.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0264\/9132\/2415\/files\/Bee-Muslin-swaddles-newborn-stylish-breathable-cotton-bamboo-organic-Hypoallergenic-Antibacterial-soft-quality-gender-neutral-63.jpg?v=1776458405"},{"product_id":"peaches-swaddle-set","title":"PEACHY DREAM | Jersey Swaddle Wrap Set","description":"\u003cp data-end=\"316\" data-start=\"158\"\u003eOur Peachy Dream Swaddle of hand-painted peaches in the softest watercolour tones of blush, coral, and orange - with delicate green leaves scattered across a light, speckled background that resembles textured paper.\u003c\/p\u003e\n\u003cp\u003eMade from a premium cotton-spandex blend, offering the perfect balance of softness, breathability, and stretch -\u003cstrong data-start=\"436\" data-end=\"476\"\u003e \u003c\/strong\u003ekeeping baby warm and cozy while allowing just the right amount of movement.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eSwaddling allows\u003c\/span\u003e\u003cstrong style=\"font-size: 0.875rem;\"\u003e \u003c\/strong\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003esnug pressure, mimicing the womb.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eReducing crying and make baby feel safe, secure and calm.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eAssists with self-soothing for a longer sleep. Helping baby to settle and relax.\u003c\/li\u003e\n\u003cli\u003ePrevents the startle reflex that causes waking and scratching.\u003c\/li\u003e\n\u003cli\u003eSafe Sleep - keep baby warm without loose bedding. Encourages back sleeping.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eVersatile size at 100 x 100cm \u003cspan style=\"font-size: 0.875rem;\"\u003egrows with your baby. I\u003c\/span\u003edeal for swaddling, nursing covers, stroller blankets, tummy time and more.\u003c\/p\u003e","brand":"Smitten Bub Co.","offers":[{"title":"Default Title","offer_id":43860117717039,"sku":"SWADDLEPEACHES","price":49.59,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0264\/9132\/2415\/files\/Peaches-Swaddle-wrap-newborn-designer-jerse-smitten-machine-baby-soft-quality-square-cotton-gender-neutral_1.jpg?v=1755612045"},{"product_id":"golden-retriever-zip-romper-onesie","title":"GOLDEN RETRIEVER | Full Zip Unisex Romper","description":"\u003cdiv class=\"tab-content__wrap custom_fit\"\u003e\n\u003cp\u003e\u003cspan\u003eOur exclusive Golden Retriever print is now available in an all-in-one onesie.\u003c\/span\u003e\u003c\/p\u003e\nCrafted from \u003cstrong data-end=\"232\" data-start=\"202\"\u003ecotton spandex for a little helpful stretch!\u003c\/strong\u003e Our buttery-soft and breathable \u003cstrong data-end=\"294\" data-start=\"266\"\u003elong sleeve baby rompers\u003c\/strong\u003e are designed for all-day comfort. Featuring a convenient \u003cstrong data-end=\"370\" data-start=\"352\"\u003etwo-way zipper\u003c\/strong\u003e for quick, fuss-free changes and \u003cstrong data-end=\"447\" data-start=\"404\"\u003eversatile fold-over hand and foot cuffs\u003c\/strong\u003e to keep your little one warm as the weather cools as well as \u003cstrong\u003epreventing scratches\u003c\/strong\u003e and allow room to grow. Made from \u003cstrong data-is-only-node=\"\" data-end=\"541\" data-start=\"509\"\u003eeco-friendly, durable fabric\u003c\/strong\u003e, these rompers are gentle on sensitive skin - perfect for babies and toddlers alike.\u003cspan\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tab-content__wrap custom_fit\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"tab-content__wrap custom_fit\"\u003eAccessories not included.\u003c\/div\u003e","brand":"Smitten Bub Co.","offers":[{"title":"0-3m","offer_id":44471838015535,"sku":"ROMPGOLDEN0-3","price":39.95,"currency_code":"AUD","in_stock":true},{"title":"3-6m","offer_id":44471838048303,"sku":"ROMPGOLDEN3-6","price":39.95,"currency_code":"AUD","in_stock":true},{"title":"6-12m","offer_id":44471838081071,"sku":"ROMPGOLDEN6-12","price":39.95,"currency_code":"AUD","in_stock":true},{"title":"12-18m","offer_id":44471838113839,"sku":"ROMPGOLDEN12-18","price":39.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0264\/9132\/2415\/files\/romper-organic-cotton-zip-dog-golden-retriever-onesie-soft-ddog.jpg?v=1770145686"},{"product_id":"labrador-full-zip-unisex-romper","title":"LABRADOR | Full Zip Unisex Romper","description":"\u003cdiv class=\"tab-content__wrap custom_fit\"\u003e\n\u003cp\u003e\u003cspan\u003eOur exclusive Labrador print is now available in an all-in-one onesie.\u003c\/span\u003e\u003c\/p\u003e\nCrafted from \u003cstrong data-start=\"202\" data-end=\"232\"\u003ecotton spandex for a little helpful stretch!\u003c\/strong\u003e Our buttery-soft and breathable \u003cstrong data-start=\"266\" data-end=\"294\"\u003elong sleeve baby rompers\u003c\/strong\u003e are designed for all-day comfort. Featuring a convenient \u003cstrong data-start=\"352\" data-end=\"370\"\u003etwo-way zipper\u003c\/strong\u003e for quick, fuss-free changes and \u003cstrong data-start=\"404\" data-end=\"447\"\u003eversatile fold-over hand and foot cuffs\u003c\/strong\u003e to keep your little one warm as the weather cools as well as \u003cstrong\u003epreventing scratches\u003c\/strong\u003e and allow room to grow. 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